Constellation #18: Create special design based on artworks part of interior design or corporate art collections

The "EURAN Art Design Objects" concept

Tuesday, the 27th of June 2023

Dear Madam, dear Sir,

I hope this letter finds you in the best of health and high spirits. I am writing to extend an invitation to your company, an esteemed and highly specialized organization in your industry, for a potential collaboration with our firm, EURAN. European Art Networks.

EURAN is a small yet dynamic art and design consulting firm, wishes to leverage artworks being part of corporate art collections or used in interior design and create unique design objects for sale. We firmly believe that our expertise, combined with your company’s industry knowledge and expansive network, can create a mutually beneficial partnership that will bring immense value to your operations, both in finances and marketing.

Our Proposal:

The central idea behind our proposal is to transform the captivating artworks that are part of corporate art collections or adorn interior architecture into a range of design objects that can be sold in shops. By harnessing the existing artistic elements, we can create an exclusive line of merchandise that embodies the essence of luxury, elegance, and sophistication that your clients expect.

Vision and Implementation Strategies:

1. Curating Artistic Themes: We will work closely with your company design and marketing advisors to identify and curate artistic themes that align with the aesthetic preferences of your clients. This will involve selecting artworks, identifying suitable mediums, and ensuring a cohesive design language across the product range.

2. Product Development and Manufacturing: EURAN will oversee, with your experts, the product development process, collaborating with various material and product suppliers, industrial partners, and external design experts. By leveraging our common extensive partner and supplier networks, we can ensure the highest quality standards and timely production of the design objects.

3. Coordination with your company: We will work in tandem with your teams to coordinate with your company in the best way. This will involve understanding your requirements, addressing any logistical challenges, and ensuring a seamless integration of the design objects within your own or external selected retail spaces.

Projected Benefits for your Retail Operations:

1. Unique and Exclusive Offerings: The design objects derived from the artworks will provide your company's operations with a distinctive retail product range, setting them apart from competitors. This exclusivity will enhance the overall purchasing experience for your customers, resulting in increased sales and customer satisfaction.

2. Increased Revenue: By monetizing the artworks through the sale of design objects, your company can unlock a new revenue stream. The unique nature of these products and their connection to your customers’ experience will create a strong emotional appeal, enticing them to make purchases.

3. Strengthened Brand Identity: Through the integration of curated art-inspired design objects, your company can reinforce its brand identity as a leader in your industry. This will enhance the company's reputation, attracting discerning customers and fostering long-term loyalty.

Operational steps to consider when implementing this concept

1. Identify Artwork Sources: Determine the artworks available in your interiors that can be used as the basis for your design objects. This could include paintings, sculptures, photography, or other forms of artwork.

2. Select Design Objects: Decide on the types of design objects you want to create. This could range from smaller items like prints, and postcards to larger items such as decorative plates, sculptures, and other interior design components inspired by the artworks.

3. Collaborate with Artists: Work with the original artists or engage new artists to adapt the existing artworks into designs suitable for the chosen objects. Ensure proper licensing and permissions are obtained, respecting the intellectual property rights of the artists involved.

4. Manufacturing and Production: Find suitable manufacturers or artisans who can produce the design objects at a reasonable cost and with high quality. Consider factors like materials, production processes, and any customization options you want to offer.

5. Branding and Packaging: Develop a brand identity and packaging that aligns with your company's aesthetic. Design labels, tags, or packaging materials that convey the story and significance of the artwork behind each design object.

6. Distribution and Sales: Determine how you will distribute the design objects. Coordinate with shops eventually owned by your company and consider establishing partnerships with international shops, allowing your customers and all consumers to purchase the objects in different locations.

7. Marketing and Promotion: Develop marketing strategies to create awareness about the design objects and generate interest among your customers and more in general the consumer market. Utilize various channels such as social media, email marketing, advertisement, and collaborations with your company’s external sales partners.

8. Feedback and Iteration: Collect feedback from customers, sales agents, and staff to understand their preferences and make any necessary improvements or additions to your product line. Continuous iteration based on feedback will help refine your offerings and increase customer satisfaction.

Collaborative Approach:

EURAN fully understands the significance of teamwork and collaboration to achieve success. We are committed to working closely with your company’s services, its various departments, external advisors, suppliers, and industrial partners throughout the project's lifecycle. Our aim is to complement your company’s existing capabilities, ensuring a cohesive and efficient implementation process.

Thank you for considering our proposal. We eagerly look forward to the prospect of collaborating with your company to unlock the immense potential of art-inspired design objects within your regular operations.

Yours sincerely,

Alexandros Mimoglou

Architect, Chairman EURAN European Art Networks AB

www.euran.com, www.stores.euran.eu, management@euran.com

The "EURAN Art Design Objects" concept is available for licensing and royalty-based partnerships, opening doors to a world of art, culture, and luxury experiences in your own spaces. If you're a cruise or a yacht company, an interior designer, an architect, a corporate art collection manager, a luxury brand, or a retailer interested in bringing this innovative concept to your discerning clients, we invite you to contact us for further details. Let's explore the possibilities and embark on a journey of artistic and design excellence together.

Please notice: the content of this newsletter is the intellectual property of Alexandros Mimoglou/EURAN European Art Networks AB and is protected by copyright laws. Copyright © 2023. Reproduction, sharing, or use without written permission is strictly prohibited.