Created on 2023-08-03 21:29
Published on 2023-08-04 08:31
"CREATIVITY IS UNUSUAL STUFF. IT FRIGHTENS. IT DERANGES. IT'S SUBVERSIVE. IT MISTRUSTS WHAT IT SEES, WHAT IT HEARS. IT DARES TO DOUBT. IT ACTS EVEN IF IT ERRS. INFILTRATES PRECONCEIVED NOTIONS. IT RATTLES ESTABLISHED CERTAINTIES. IT INCESSANTLY INVENTS NEW WAYS, NEW VOCABULARIES. IT PROVOKES AND CHANGES POINTS OF VIEW."
Oliviero Toscani
Friday, August 4, 2023
Dear Madam, dear Sir
On behalf of our art, architecture, and design consulting firm, EURAN European Art Networks, we are thrilled to extend to you an exclusive opportunity to collaborate with one of our main creative partners, the renowned photographer, Mr Oliviero Toscani.
Mr Oliviero Toscani's Photography Legacy:
Mr Oliviero Toscani is a celebrated photographer whose captivating works have traversed the globe through unforgettable ad campaigns, prestigious media outlets, and renowned international museums. One of the latest milestones in his illustrious career was the prestigious exhibition held at Palazzo Reale in Milan during 2022. His ingenuity and provocative gaze have transcended generations, fostering global conversations on diverse subjects.
Specially Created Photos For Your Interiors:
Our proposed collaboration centers around the creation of a bespoke collection of photographs to be created for your project, dedicated to the interior decoration of your offices, superyacht, cruise ship, hotel, or real estate development. This endeavor will harness Mr. Oliviero Toscani's ingenious and provocative gaze, infusing your spaces with a unique artistic flair that resonates with your brand identity.
Bespoke Design Elements To Be Made From The Photos:
In addition to this, our firm's expertise in design allows us to, eventually, extract design elements from Mr. Oliviero Toscani's photography, enabling us to create bespoke interior design elements that harmonize seamlessly with his art, resulting in a cohesive and captivating environment.
Consumer Design Products To Enter The Markets:
Some of these elements can be transformed into exclusive consumer products that will not only enhance your brand's identity but also provide a distinctive touch to your customers' experience. These products will serve as tangible extensions of Mr. Oliviero Toscani's art, disseminating his visionary creations to a wider audience and connecting with individuals on a more personal level.
Advertisement campaign:
Given Mr. Oliviero Toscani's unparalleled expertise in the realm of advertisement (example of an ad created recently for an Italian Hotel Chain), we can extend the project to include a local or global ad campaign for your company. This campaign will not only elevate your brand's image but also leverage Mr. Oliviero Toscani's creative vision to connect with audiences worldwide.
Time Sensitivity and Selectivity:
We must emphasize that Mr Oliviero Toscani's schedule is currently filled with numerous international commitments, and we highly recommend expressing your interest promptly. Both EURAN European Art Networks and Mr Oliviero Toscani are selective in the projects we undertake, considering factors such as creative interest, proposed timing, budget and other conditions of your project.
Potential Exclusivity:
For certain activity sectors, we are open to discussing the possibility of an exclusive cooperation, which would grant you unparalleled access to Mr Oliviero Toscani's photography and our team's expertise in design and advertisement.
Submit Your Project Proposal:
We warmly welcome you to submit your project proposal, outlining your vision and objectives. Our team will review it in collaboration with Mr Oliviero Toscani, and we will respond as soon as possible with our feedback and potential avenues for collaboration.
Magnificent Success:
We are excited about the potential to create a "Magnificent Success" together, infusing your spaces with the extraordinary artistry of Mr Oliviero Toscani's photography and the innovative touch of EURAN European Art Networks' design expertise.
Thank you for considering this collaboration. Should you have any queries or require further information, please don't hesitate to contact us.
Best regards.
Alexandre Mimoglou
Architect, Chairman EURAN European Art Networks AB, Stockholm, Sweden
Biography
Oliviero Toscani, son of the first photojournalist at Corriere Della Sera, the main Italian daily newspaper, was born in Milan in 1942 and studied photography and graphics at the University of the Arts in Zurich.
Internationally known as the creative force behind some of the world's most famous newspapers and brands, he created corporate images and advertising campaigns for - among others – Agip, Polaroid, Porsche, Esprit, Chanel, Robe di Kappa, Fiorucci, Hermès, LVMH, Prenatal, Jesus, Inter Football Club, Snai, Toyota, Italy's Ministry of Labor, Italy's Ministry of 'Environment and Health, Artemide, Generali, Woolworth, The Italian Red Cross and the Umberto Veronesi Foundation.
He has carried out campaigns promoting awareness of major social issues including road safety, anorexia, violence against women, the degradation of the Italian landscape, osteoporosis, stray dogs, racism and integration.
As a fashion photographer, he collaborates with newspapers and magazines such as Elle, Vogue, GQ, Harper's Bazaar, Esquire, Stern, Liberation and many others, working in Paris, London, Milan and New York.
He created the image and identity of United Colors of Benetton, shifting the communication strategy towards promoting messages of peace and tolerance, focusing attention on social issues such as AIDS, the death penalty, integration and equality. His work made Benetton one of the best-known brands in the world.
He created and was editor of Colors, the first global magazine in the world, and he conceived and directed Fabrica - research centre for creativity in modern communication.
He was creative director of the monthly Talk Miramax in New York.
He created a 40-volume series: Oliviero Toscani - Photography Lessons published by Corriere della Sera.
Toscani founded La Sterpaia, a laboratory for modern communication research, which has carried out projects with both private partners and public institutions.
Toscani was one of the founding professors of the Mendrisio Academy of Architecture, in Switzerland. He has taught visual communication in various universities and written books on communication.
He was artistic director of Music Box, an interactive music channel, for which he directed the cultural programme Camera Oscura. For Radio Rai, he presented I am not objective, a programme that analysed cultural rituals in order to question banal clichés and old truths, an encounter between art and research that sought to offer the listener a new way of seeing the world /new perspectives. He has a programme for Radio Radicale called Made in Italy, where he deals with topics related to landscape, architecture, land use and urban planning, and for Radio Capital he directs a program of counterinformation. For 4 years he has been judge on Sky Arte's talent show Master of Photography.
Since 2007, Oliviero Toscani has been curating the Human Race, photographic project focusing on the different morphologies and conditions of human beings and representing all the expressions - physical, somatic, social and cultural - of humanity. Numerous exhibitions have taken place worldwide, including the one in Geneva, promoted by the UN High Commissioner for Human Rights.
Toscani's work has been exhibited at the Venice Biennale, in São Paulo (Brazil), at Palazzo Reale and Triennale in Milan, at the Chiasso m.a.x. museo (in Switzerland) and in modern and contemporary art museums all over the world.
His self-portrait is on display in the Florence's Uffizi Gallery.
He has been invited to numerous conferences and conventions, including The New Yorker's "What's next?" conference, in Orlando (1996), the World Economic Forum in Davos and Table of free voices in Berlin (both in 2006), Global Citizen Forum in Montenegro (2017) and Innovation Day in Munich (2018), The Future of Advertising in Madrid (2019) and NOROO International Color Trend Show 2020 in Seoul.
He has won several awards, including four Golden Lion, two Affichage Grand Prix, UNESCO Grand Prix, Saatchi & Saatchi Creative Hero award and many Art Directors Club awards from around the world.
The Academy of Fine Arts in Urbino awarded him the Il Sogno di Piero award. He received the title of Academic of Honour from the Academy of Fine Arts in Florence and the title of Academic of Merit from the Academy of Perugia. In 2017, he obtained honorary degrees from the Academy of Fine Arts in Brescia (Italy) and the Universidad Autónoma del Estado de Hidalgo (Mexico) and, in 2018, from the University of the Arts in Zurich. In 2021 he obtained the Lifetime Achievement Award Lorenzo il Magnifico at XIII Florence Biennale.
In 2023 he obtained the award Visioni 2023 at Festival of Italian Language.
Oliviero Toscani is an honorary member of the Leonardo Committee and of the European Academy of Sciences and Arts.
