Marina Pilot Programs
EURAN Constellation Live (Phygital) – Summer '25

Objective

To offer potential clients (marina operators) the opportunity to immediately test, under real-world conditions, selected elements of your vision, collecting valuable data and feedback from their users.

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Our Core Asset: The EURAN Art & Design Ecosystem for Digital Pilots

Every digital pilot we offer is powered by EURAN's extensive and unique art and design ecosystem. This robust foundation ensures unparalleled depth, authenticity, and potential for your project:

• Vast Digital Art Library: We provide access to an exclusive collection of over 500 artworks, featuring 415 iconic masterpieces from art history and approximately 100 original creations by EURAN's founders. This vast resource fuels dynamic digital art displays, virtual exhibitions, and interactive content, providing limitless options for visual enrichment.
• Future-Ready Art-Derived Products via Print-on-Demand (POD): While digital in focus, our POD capabilities mean that any digital artwork displayed can seamlessly transition into tangible, bespoke luxury items. This opens avenues for exclusive retail collections, personalized amenities, or unique FFnE should you choose to expand into phygital experiences in the future.
• Our 415 "Art & Design 2day" newsletters serve as a living source of expert commentary and artistic insights.

This integrated ecosystem ensures that even our purely digital activations are infused with unparalleled authenticity, boundless creativity, and the highest standards of luxury, providing a scalable pathway to a fully integrated art and design strategy.

Here, we provide inspirational ideas for pilot programs. We are certainly happy to listen to the specific wishes of each project's stakeholders to tailor these further.

1. Pilot: "Art-Integrated Marina Lounge/Reception Design" (Sub-Project 1)

Connection to Project: Direct application of "Strategic Consulting & Holistic Project Management" (Sub-Project 1) focusing on Integrated Creative Direction and Holistic Project Management.

Pilot Proposal: For a marina looking to elevate its guest experience, EURAN will provide strategic art and design consulting for a key common area such as the reception lounge, VIP area, or a high-traffic promenade space. This pilot would involve developing a "Concept Project" (fictive proposal) for art installations (physical or digital), custom furniture, and unique design elements that enhance the marina's identity and provide a luxurious, culturally enriched environment for guests and residents. This will include the strategic placement of high-end FFnE to enhance the space's appeal.

• Measurable Results: Collect feedback from marina management and guests on the aesthetic enhancement, perceived luxury, and improved atmosphere.
• Immediate Implementation: Requires access to architectural plans, a designated area, and dedicated consultation meetings.

2. Pilot: "Phygital Art Wellness Pods/Cabanas" (Sub-Project 2)

Connection to Project: Application of "Innovative Architecture & Interior Design for Marina Facilities" (Sub-Project 2) focusing on "Imagineering" and "Health-Conscious Design."

Pilot Proposal: Install 1-2 "Phygital Art Wellness Pods" (e.g., redesigned existing cabanas, or small, easily deployable structures) in a tranquil area of the marina. Each pod will feature integrated digital displays showcasing calming, biophilic digital art scenes (e.g., underwater worlds, serene landscapes) synchronized with gentle ambient lighting and a curated soundscape for relaxation. A simple interface will allow users to select themes or control the environment, offering a private oasis for yacht owners and guests. These pods will feature luxurious FFnE such as bespoke cushions, art-derived throws, and custom shading solutions, designed for comfort and aesthetic appeal.

• Measurable Results: Gather user feedback via digital surveys on relaxation levels, perceived exclusivity, and satisfaction with the unique wellness offering. Monitor usage rates.
• Immediate Implementation: Requires identifying suitable locations, sourcing/redesigning structures, content creation/curation, simple interface development, and sourcing of bespoke FFnE.

3. Pilot: "Interactive Marina Art Walk" (Sub-Project 3)

Connection to Project: Application of "Experiential Design & Cultural Programming" (Sub-Project 3) specifically "Marina Art Exhibitions & Events" and "Connecting to the Global Cultural & Creative Industry via 'EURAN Virtual Cruises'."

Pilot Proposal: Establish an "Interactive Marina Art Walk" along a prominent promenade or pier. This pilot will feature 3-5 strategically placed physical artworks (e.g., sculptures, outdoor installations) from EURAN's network, each accompanied by a QR code linking to an extended digital gallery, artist information, and a curated selection of virtual art exhibitions relevant to the nautical theme or local culture from the "EURAN Virtual Cruises" platform. The art walk can be enhanced with curated FFnE like artistic benches or integrated lighting to create an inviting, culturally enriching pathway.

• Measurable Results: Observe visitor engagement and dwell time at each art piece. Track QR code scans for online content access. Collect feedback on the cultural enhancement of the marina experience.
• Immediate Implementation: Requires selecting artworks suitable for outdoor display, securing placement, creating digital content, and minimal accompanying FFnE elements.

4. Pilot: "Marina-Branded Art & Design Collection for Retail" (Sub-Project 4)

Connection to Project: Direct application of "Art-Derived Retail & Revenue Generation" (Sub-Project 4) and "The 'EURAN Art Design Objects' Concept."

Pilot Proposal: Within an existing marina boutique or a dedicated pop-up store, launch a small, exclusive collection of 3-5 "Marina Lifestyle Objects" branded to the marina, drawing significantly from your print-on-demand collection. These items could include custom-designed beach towels, elegant throws for yacht use, bespoke decorative pillows with nautical art patterns, or high-end swimwear. Each item will incorporate art-derived designs unique to the marina's identity. They will include information about the artistic inspiration and a QR code linking to an online shop (www.stores.euran.eu) for extended product offerings, creating a new luxury retail revenue stream.

• Measurable Results: Monitor sales volume and guest interest in the exclusive collection. Track online engagement via QR codes.
• Immediate Implementation: Requires collaboration with marina retail management, limited product inventory sourcing/production (leveraging your POD capabilities), and basic online showcase development.

5. Pilot: "Marina as a Cultural Hub: Digital & Physical Previews" (Sub-Project 5)

Connection to Project: Application of "Global Cultural Outreach & Ecosystem Development" (Sub-Project 5) focusing on Public Presentation Assistance and "Cruise Art @ the Museum" Exhibition Series (conceptual preview).

Pilot Proposal: Position the marina as a regional cultural hub by showcasing upcoming art and cultural events from nearby cities or institutions. This pilot involves setting up large digital displays in a key area (e.g., marina club, central walkway) that feature dynamic previews of art exhibitions, cultural festivals, and performances in the surrounding area, potentially incorporating elements from the "Cruise Art @ the Museum" series. This digital content would be complemented by a small physical display or brochure featuring relevant information. The pilot would involve demonstrating this concept to marina stakeholders, assessing its potential to attract a culturally discerning clientele and increase local engagement. The viewing area will be enhanced with integrated FFnE such as comfortable seating or informative kiosks.

• Measurable Results: Collect feedback on perceived value of cultural enrichment for marina guests/residents and potential for increased visitor numbers.
• Immediate Implementation: Requires display setup, content curation (from local cultural calendars), and a dedicated presentation.

These proposals are specific, measurable, and can be implemented immediately, providing your clients with tangible proof of the value of your ideas.

Learn more about our legacy in art, architecture & design integration: www.euran.com/our-story.html