Real Estate Pilot Programs
EURAN Constellation Live (Phygital) – Summer '25

Objective

To offer potential clients (investors, developers, luxury real estate agencies) tangible tools to visualize and promote the value of art and design in luxury properties, accelerating investment decisions, especially during the high-traffic Greek summer period.

Our Core Asset: The EURAN Art & Design Ecosystem for Digital Pilots

Every digital pilot we offer is powered by EURAN's extensive and unique art and design ecosystem. This robust foundation ensures unparalleled depth, authenticity, and potential for your project:

• Vast Digital Art Library: We provide access to an exclusive collection of over 500 artworks, featuring 415 iconic masterpieces from art history and approximately 100 original creations by EURAN's founders. This vast resource fuels dynamic digital art displays, virtual exhibitions, and interactive content, providing limitless options for visual enrichment.
• Future-Ready Art-Derived Products via Print-on-Demand (POD): While digital in focus, our POD capabilities mean that any digital artwork displayed can seamlessly transition into tangible, bespoke luxury items. This opens avenues for exclusive retail collections, personalized amenities, or unique FFnE should you choose to expand into phygital experiences in the future.
• Rich Insights & Inspiration:Our 415 "Art & Design 2day" newsletters serve as a living source of expert commentary and artistic insights.

This integrated ecosystem ensures that even our purely digital activations are infused with unparalleled authenticity, boundless creativity, and the highest standards of luxury, providing a scalable pathway to a fully integrated art and design strategy.

Here, we provide inspirational ideas for pilot programs. We are certainly happy to listen to the specific wishes of each project's stakeholders to tailor these further.

1. Pilot: "Integrated Creative Direction for Luxury Show Unit" (Sub-Project 1)

Connection to Project: Direct application of "Strategic Consulting & Holistic Project Management" (Sub-Project 1) focusing on Integrated Creative Direction and Expert Sourcing.

Pilot Proposal: For a new luxury residential development, provide integrated creative direction for a specific show unit or a key common area (e.g., reception lounge, resident's club). This involves curating and sourcing a complete art and design package – from key physical artworks and custom-designed furniture to digital art for smart displays – through EURAN's network. The pilot would showcase EURAN's ability to unify contributions from diverse creative professionals into a cohesive, singular vision, managed seamlessly from concept to installation. This will include the strategic placement of high-end FFnE to enhance the space's appeal.

• Measurable Results: Collect feedback from real estate developers and potential buyers on the aesthetic appeal, perceived luxury, and coherence of the integrated design. Track visitor engagement with the show unit and inquiries generated specifically due to the art/design elements.
• Immediate Implementation: Requires access to architectural plans, a designated show unit/area, and coordination with interior design teams.

2. Pilot: "Phygital Art & Wellness Private Sanctuary" (Sub-Project 2)

Connection to Project: Application of "Innovative Architecture & Interior Design for Luxury Estates" (Sub-Project 2) focusing on "Imagineering" and "Health-Conscious Design."

Pilot Proposal: In a select luxury apartment or villa within a development, implement a "phygital" experience in a private space (e.g., master bedroom, media room). This includes installing high-resolution smart displays showcasing dynamic, evolving digital art (e.g., biophilic landscapes, abstract generative art that promotes calm) integrated with customizable ambient lighting and soundscapes. A tablet interface would allow residents to control these elements and access pre-loaded "Health-Conscious Design" content, such as guided meditations paired with specific visuals/sounds, creating a personalized "private sanctuary." This space will be further enhanced with luxurious FFnE such as bespoke window treatments (curtains), art-derived decorative pillows, and custom-designed area rugs, all contributing to a cohesive, health-conscious, and visually stunning environment.

• Measurable Results: Gather qualitative feedback from pilot residents or potential buyers during private viewings on the sense of well-being, personalization, and enhanced living experience. Track usage of the interactive features.
• Immediate Implementation: Leverages existing smart home technology, requires content creation/curation, app/interface development, and sourcing of bespoke FFnE from your collection.

3. Pilot: "Art & Design Residence Experience Showcase" (Sub-Project 3)

Connection to Project: Application of "Experiential Design & Cultural Programming" (Sub-Project 3) specifically "Art & Design Residences as Personal Cultural Hubs" and "Ultimate Art & Design Customization."

Pilot Proposal: For a luxury property available for sale or rent, demonstrate the "Ultimate Art & Design Customization" concept. This involves offering a potential resident the ability to pre-select (virtually) a curated collection of digital artworks for their smart displays and customizable physical FFnE from EURAN's network and your print-on-demand collection, to be placed in the residence prior to a private viewing. This could include bespoke area rugs, decorative pillows, or custom-designed bath curtains and bathroom textiles. The experience highlights how the property can become a personalized "Personal Cultural Hub," tailored to individual tastes through both integrated art and functional, high-end design elements.

• Measurable Results: Collect feedback from potential residents/buyers on the appeal of customization, sense of personalized luxury, and how this enhances their perception of the property.
• Immediate Implementation: Requires virtual selection interface development, pre-staging of chosen FFnE (including POD items), and coordination for private viewings.

4. Pilot: "Property-Branded Art & Design Objects Collection" (Sub-Project 4)

Connection to Project: Direct application of "Art-Derived Retail & Revenue Generation" (Sub-Project 4) and "The 'EURAN Art Design Objects' Concept."

Pilot Proposal: For a new luxury residential building or estate, develop a small, exclusive line of 3-5 "EURAN Art Design Objects" branded to the property, drawing significantly from your print-on-demand collection. These items could include custom-designed luxury throws, bespoke decorative pillows, or high-end bathrobes and matching loungewear featuring art-derived patterns or designs unique to the property's aesthetic. These would be offered as bespoke items for residents upon move-in or for sale in an on-site boutique/showroom. Each item includes information about its artistic connection and a QR code linking to an online store for additional offerings.

• Measurable Results: Monitor resident satisfaction with the branded gifts/products, sales performance in any on-site retail, and online engagement via QR codes.
• Immediate Implementation: Requires product design/sourcing for limited inventory (leveraging your POD capabilities) and coordination for distribution to residents or retail display.

5. Pilot: "Cultural Legacy Narrative for Property Launch" (Sub-Project 5)

Connection to Project: Application of "Global Cultural Outreach & Ecosystem Development" (Sub-Project 5) focusing on Public Presentation Assistance and "Museums in Motion: Art in Residences."

Pilot Proposal: For a landmark luxury real estate project, develop a compelling "Cultural Legacy Narrative" toolkit. This pilot involves creating high-quality multimedia content (e.g., a short documentary-style video, an interactive digital brochure, and a series of professional articles) that tells the story of the property's art and design integration, its architectural vision, and its connection to local or global culture. This toolkit would be designed for public presentation during the property launch or for high-profile press, and will strategically feature the impact of integrated FFnE in creating the property's unique aesthetic. The pilot would gather feedback from marketing and PR teams on its effectiveness in positioning the property as a cultural landmark and a patron of the arts, potentially as a precursor to "Museums in Motion" exhibitions.

• Measurable Results: Collect qualitative feedback from real estate developers, marketing teams, and target media on the narrative's impact on property prestige, differentiation, and potential to attract culturally discerning buyers.
• Immediate Implementation: Requires extensive content creation, access to property details/visuals, and strategic input from real estate marketing.

These proposals are specific, measurable, and can be implemented immediately, providing your clients with tangible proof of the value of your ideas.

Learn more about our legacy in art, architecture & design integration: www.euran.com/our-story.html