Cruises and Culture

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Cruises and Culture

CRUISE SHIPPING COMPANIES & CULTURE: A WEALTH OF POSSIBILITIES

(Please notice that our company was not involved in the operations described here below. We present them as examples to follow.)

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Placing Art in the Interior Design of cruise ships

EXAMPLES

RCI: “…Much like the other ships of Royal Caribbean International, Oasis of the Seas is a true floating art gallery at sea. Oasis of the Seas is home to more than 9,300 pieces of art by 21 artists of different nationalities. The collection is valued at more than 10.000.000 dollars. Each piece has been selected by the talented team...”

https://www.shipcafe.net/shipcafe/oa/oa_art.htm

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“…”Ovation of the Seas” broadens horizons with 11,000-piece art collection as exotic as its destinations. MIAMI, April 11, 2016 – Royal Caribbean International’s newest smartship, Ovation of the Seas, is setting sail…Guests onboard Ovation will experience these extraordinary ports while enjoying an 11,000-piece, 4.500.000 dollar art collection that has been inspired by the words of Confucius: “Wherever you go, go with all your heart.” The collection…features contemporary art from artists from around the world. “The true essence of a Royal Caribbean vacation is to broaden travelers’ horizons by introducing them to new and unexpected adventures and that includes the art we feature onboard our ships,” said Michael Bayley, President and CEO, Royal Caribbean International. “Ovation of the Seas features unexpected and destination-inspired artwork, unique pieces and interactive art experiences that will surprise and delight our guests.””

https://www.royalcaribbeanpresscenter.com/press-release/1248/ovation-of-the-seas-broadens-horizons-with-11000-piece-art-collection-as-exotic-as-its-destinations/

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COSTA CROCIERE (CARNIVAL CORP.): “...Queste opere, assieme alle altre di grandi artisti contemporanei, compongono una straordinaria collezione che Costa Crociere ha realizzato nel tempo a bordo delle navi. Una galleria d'arte unica al mondo, visitata ogni anno da oltre un milione di passeggeri che scelgono Costa Crociere per una vacanza indimenticabile. Costa Crociere, fra i più grandi collezionisti d'arte in Europa, ...L'arte accompagna infatti l'evoluzione del design e dell'arredo della flotta Costa da oltre 60 anni. Sono convinto che la nave, come una mostra d'arte, sia un castello incantato e che una crociera Costa sia un sogno che inizia salendo a bordo: un viaggio in una dimensione affascinante, un mondo parallelo che scivola leggero sul mare.” Pier Luigi Foschi. CEO Costa Cruises up to 2012.

“Costa Diadema contains more than 7,000 works of art by 41 artists, all themed on "royalty"; the collection features many works inspired by pop culture and the Italian Renaissance.”

https://www.cruisecritic.com/articles.cfm?ID=1982

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NCL: “Norwegian Cruise Line's new Pride of Hawaii, which makes its debut next month, will display nearly 4,500 original paintings and sculptures. Not to be outdone, Royal Caribbean International is installing millions of dollars’ worth of artwork commissioned from hundreds of well-known artists on its new ship Freedom of the Seas, due in June.

That's a far cry from a few years ago, when ships were built and then designers figured how many posters they needed to decorate the walls.” https://license.icopyright.net/user/viewFreeUse.act?fuid=MjU2NzYwMTY=

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RSSC (NCL): “…a ship framed around the art. When it came to Seven Seas Explorer, which Regent Seven Seas Cruises touts as the most luxurious ship ever built, Del Rio (President of the parent company NCL) picked every piece of art. 'I was by myself with the artwork. Nothing stressed me out more,' he disclosed aboard the current pre-inaugural cruise. The ship is a showcase for art, particularly bold abstract paintings that make dramatic statements against dark wood paneling. A pair of Picassos flank the entrance to the $10,000-a-night Regent Suite, Mirós are in the Master Suites and a Chagall and two Picassos hang in the bar of the Prime 7 steak house. A Weidemann is on the wall of the private dining room between Prime 7 and the French restaurant Chartreuse. For the past 2.5 years, Del Rio and his wife Marcia spent almost every weekend hunting for art. … Seven Seas Explorer's most monumental installation is the cast bronze, two-ton Tibetan prayer wheel... According to the venue's designer…, the piece cost $500,000, but that's not what makes it luxury. 'It's the only one of its kind, hand-made,'…

https://www.seatrade-cruise.com/news/news-headlines/seven-seas-explorer-a-ship-framed-around-the-art.html

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HAPAG LLOYD: ROOM FOR ART. SPACE FOR NEW IDEAS. Over 890 originals, including works of art by Gerhard Richter and Damien Hirst: the EUROPA 2 is a floating art gallery. The pieces reflect the modern design of the ship. The collection is complemented by exhibitions and lectures by artists on various topics of art history.

https://www.hl-cruises.com/ships/ms-europa-2/on-board/entertainment/art

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CELEBRITY CRUISES: Cruise ship Celebrity Reflection. Impressive Art. Guests on Reflection would be wise to stop and take a long look the flowers. The ship’s collection of noteworthy art includes a Jeff Koons Mirror Flower in an aft stairwell.

Working with a $5 million budget, consultants … acquired 136 new works for Reflection. “The Seductiveness of a Reflection” collection already featured 115 standout works that had been on ships no longer in the Celebrity fleet, and also added eight new site-specific installations. In addition to Koons, other renowned artists on display include Robert Rauschenberg, John Baldessari, Kiki Smith, and John McCracken.

Celebrity commissioned an artist to create an installation for the Upper Grand Foyer of each of the Solstice-class ships, to serve as a vessel for a live tree that gets sunlight through a skylight. On Reflection, the dramatic metal branches holding the live tree are the work of conceptual artist Bert Rodriguez.

The cruise line has been collecting art since the 1990s, and with the fleet-wide collection now valued at about $60 million, it recently created a Celebrity Art Collection catalog, found in staterooms on Reflection. Guests who want to get in touch with their own artistic side can take classes in The Art Studio, where Master Artists from the ArtCenter South Florida teach sketching, painting, and jewelry making.

https://www.porthole.com/ship-review-celebrity-reflection/

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MSC CRUISES: “Inoltre le navi sono opere di design di alto livello. La compagnia The cruise company Crociere, ad esempio, cura ogni dettaglio, rendendo il classico design d’interni italiano una forma d’arte. Ogni nave sarà dunque indimenticabile come le destinazioni proposte.

“Si realizza così sulle navi un progetto di arte totale, dove la nave stessa diventa opera d’arte e questo è un valore aggiunto per i clienti, che possono così fruire non solo dei servizi a cinque stelle della nave ma anche della sua bellezza e del suo lusso”, spiega lo staff di Noi Crociere...The cruise company Crociere offre, infatti, navi dal grande stile, nella migliore tradizione italiana. L’arredamento è caratterizzato da un design elegante e moderno, e vengono utilizzati materiali di grande classe come marmo, cristallo Swarovski, legno in radica di noce, onice.”

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Marketing the vessels’ design and art in books, in the media and on board

EXAMPLES

CELEBRITY CRUISES: book Celebrity Reflection “The Celebrity Art Collection 1990-2012” Paperback – 2012, by René Morales (Author), Mariangela Capuzzo (Introduction).

https://www.amazon.com/Celebrity-Reflection-Art-Collection-1990-2012/dp/B01B78CT8O

“…The cruise line has been collecting art since the 1990s, and with the fleet-wide collection now valued at about $60 million, it recently created a Celebrity Art Collection catalog found in staterooms …”

https://www.porthole.com/ship-review-celebrity-reflection/

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OCEANIA CRUISES: book “The Oceania Cruises Art Collection” Hardcover – 2013, by Oceania Cruises (Author). Oceania Cruises' first-ever art book offers a comprehensive look at the multi-million dollar collections aboard Marina and Riviera. Personally curated by the founders of Oceania Cruises, Frank Del Rio and Bob Binder, the collections include masterpieces from renowned artists like Picasso and Miró, as well as gems from emerging artists such as Li Dominguez Fong and Carlos Luna. The Oceania Cruises Art Collection features more than 200 pages of full-color reprints and photographs of the paintings, sculptures and installations aboard the line's newest mid-size ships. Along with many expositions is an exquisitely written artist biography. The book also includes exclusive interviews with Del Rio and Binder where they share their individual experiences as they collected pieces over the course of three years.

https://www.amazon.com/Oceania-Cruises-Art-Collection/dp/061583275X

https://www.covingtontravel.com/wp-content/uploads/2014/02/Marina-Riviera-Art-Book.pdf

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CARNIVAL CORP.-COSTA CROCIERE has a very precise and long term policy on the presentation of its art on board. Also books exist presenting the company’s art collection. Here is one of them: “Arte a bordo. La Collezione in viaggio di Costa Crociere. Una panoramica sulla ricca collezione d’arte a bordo della flotta Costa Crociere. Una nave Costa è un mondo. È l’arte è, più di ogni altra cosa, quell’elemento caratterizzante che rende ciascun mondo e ciascuna civiltà unica e inimitabile. Per questo le navi Costa sono navi d’arte: ciascuna di esse, con quel loro “teatro totale” concepito dal loro progettista e ispirato, di volta in volta, per esempio a Fellini e alla Dolce Vita, alla mitologia, a ville e palazzi patrizi, all’Europa e a molto altro ancora. Ciascuna offre ai passeggeri un paesaggio speciale, fatto di emozioni estetiche e storiche che incorniciano quelle naturali. Il volume presenta la ricca collezione d’arte (sculture, dipinti, pannelli, cicli decorativi, oggetti) a bordo delle quattordici navi, comprendente opere di grandi maestri, famosi in tutto il mondo (Arman, Botero, Pomodoro) e giovani artisti esordienti.”

https://www.skira.net/books/arte-a-bordo#

https://library.nga.gov/mercury/holdingsInfo?&bibId=304219&searchId=627&recPointer=46&recCount=50

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PRINCESS CRUISES. “To help Royal Princess passengers appreciate just some of the more than 4,000 works of art installed throughout the ship, Princess Cruises created a new self-guided Art and Architecture Tour that passengers can use with their own smart phones or tablets. This comprehensive resource lets passengers explore the ship’s extensive art collection with a 32-stop tour that they can follow throughout the ship or explore at their leisure as they encounter each piece. Each work on the tour is identified with a QR code that passengers can scan to access information about the artist and the artwork, plus a short video explaining more about the artist and the creation process. In addition to the ship’s many dramatic art pieces, the tour also highlights special architectural elements around the vessel,… In addition to accessing the Royal Princess Art and Architecture Tour via QR code, passengers can find links to the tour stops by using the ship’s Princess@Sea mobile intranet. The ship’s art director will also guide a live tour at least once per cruise, and passengers can pick up a printed copy of the self-guided tour route in the art gallery. The ship’s art gallery also features interactive touch-screens that offer additional artist information for art-loving passengers.”

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Selling art reproductions and merchandising online and on board

EXAMPLES

Holland America: sells art reproductions to the passengers, along with other elements of the cabin’s decoration. Other companies sell, online, the bed of the cabins, pillows etc.

https://www.shophollandamerica.com/art_reproductions?rnd=984

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https://www.princess.com/ships-and-experience/princess-luxury-bed/,

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https://www.carnivalcomfortcollection.com/

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RCI: “guests may purchase unique pieces of art including small reproductions or replicas of pieces found aboard Oasis of the Seas. Many of the installations of art found throughout the ship have stickers that indicate that they are available at the Art Actually gallery in Central Park.”
https://www.shipcafe.net/shipcafe/oa/oa_art.htm

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Naming ceremonies of the new vessels

EXAMPLES

PRINCESS-CARNIVAL: Duchess of Cambridge, named a cruise ship on England's south coast Thursday… she cut a cord to send the traditional bottle of champagne smashing against the hull of the Royal Princess. The ceremony in the city of Southampton also included a blessing by the Bishop of Winchester, the Right Rev. Tim Dakin, a performance by British pop singer Natasha Bedingfield and music from military bands. Catherine was then to be given a brief tour of the cruise liner, as its "godmother."… There was a gala dinner Wednesday night for guests at the naming ceremony, who included representatives of the charities for which Catherine serves as patron. The Royal Princess was built for Princess Cruises, a part of Carnival Corp., at the Fincantieri shipyard in Monfalcone, Italy... Prince William's late mother, Diana, Princess of Wales, was "godmother" to the original Royal Princess liner, which launched from Southampton in 1984. She and Catherine pronounced the same words as they played their role in the official naming ceremony, saying: "I name this ship Royal Princess. May God bless her and all who sail in her." Other "godmothers" for the cruise line's ships include the late British Prime Minister Margaret Thatcher and actresses Sophia Loren and Audrey Hepburn.

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MSC naming ceremony: https://www.youtube.com/embed/qa2mkCLtk3E

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Cruises and exhibitions of art on board

EXAMPLES

Since as mentioned above, art-exhibitions on-board are associated mainly with auctions few cruise lines have deviated from that direction. P&O cruises though exceeded the line and became more creative to the benefit of their reputation and thus revenues as well.

An example of on board art exhibition ideas is the creation of art on-board or underwater as P&O has done, and then the created artworks could either be exhibited, and /or exhibited and available for sale as well.

https://www.pocruises.com/explore/articles/cruise-life/award-winning-art-on-board/

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MSC CRUISES: “Most of the 12 MSC ships have an area identified as an art gallery on one of the lower decks where the shops are. However it's been years since I've seen any "art" exhibited and these areas are all unused. Holdovers from before art exhibits at sea became unpopular. Apparently the cruises out of Miami still have them.”

Posted November 9th, 2016, 06:33 AM

https://boards.cruisecritic.com/showthread.php?t=2420434

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HAPAG LLOYD: … The (art) collection is complemented by exhibitions and lectures by artists on various topics of art history.

https://www.hl-cruises.com/ships/ms-europa-2/on-board/entertainment/art

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Combination of Visual Pleasure with art and education, except from paintings pictures etc. there is one cruise line: Mandy Cruising that has created cooperation with academics, for organizing and curating exhibitions accompanied with lectures but not for the usual art we see in cruises but for objects, dresses as it is mentioned: “The exhibition will bring together beautiful historic objects such as wood sculpture, bowls, canoes, weapons, large painted barkcloths and newly crafted objects made of shell and whale ivory, as well as examples of contemporary art. Among the highlights will be a specially commissioned 26-ft sailing canoe and barkcloth wedding dresses. Over 250 objects, paintings, drawings and historic photographs will celebrate Fijian creativity and the important place of art in Fijian culture.”

The visual event is also matched with location that the ship will visit. Synergy is succeeded here for the benefit of the cruise brand-name and identity.

https://www.mundycruising.co.uk/cruise-news/news/art-themed-cruises-2017

P&O Cruise shipping company did this in collaboration with the artist Amy Albright.

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Music themed cruises and music cruise festivals

EXAMPLES

A. Cruise companies organizing modern music themed cruises

NCL. “MUSIC THEMED CRUISES: Experience festivals at sea designed to set the stage for moments that make life rock! There's nothing out there that can beat out the adventure, excitement and allure of a cruise holiday - except a music-themed cruise! Whilst cruising the high seas, you'll get to enjoy some of your favorite artists LIVE! We offer an impressive selection of music-themed cruises, featuring genres like classic rock, country and modern-day pop headlined by some of music's superstars.”

https://www.ncl.com/it/en/theme-cruises

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B. Modern music cruise festivals organizers:

The Arc Cruises, Freedom of the Seas, RCI, 31/08-03/09/2017

https://holyship.com/: Norwegian Epic, NCL, 06-10/01/2018, 10-13/01/2018

https://www.groovecruise.com/en/miami/festival: Enchantment of the Seas, RCI, 26-29/01/2018

https://www.groovecruise.com/en/la: Carnival Inspiration, Carnival, 06-09/10/2017

https://www.shipsomnia.com/: Brilliance of the Seas, RCI, 14-18 June 2018

https://70000tons.com/ship-facts/: Independence of the Seas, RCI, Heavy Metal music on board the Independence of the Seas, RCI, 1-15/02/2018.

MSC Magnifica, MDRNTY Cruise, the first journey devoted to underground electronic music, will take place from 16th-20th September 2017.

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Cruises and fashion shows

EXAMPLES

CUNARD: “Cunard’s Transatlantic Fashion Week returns aboard its luxury flagship Queen Mary 2 in 2017, arriving into New York the day New York Fashion Week begins.

Featuring some of the most reputable names on the fashion scene including revered Fashion Designer, Julien Macdonald OBE and welcoming back Colin McDowell MBE, one of the industry’s most senior and respected fashion historians and Gail Sackloff OBE, consultant to the International Fashion Industry.

Continuing to embrace new talent with fashion collections modeled by emerging new faces from one of London’s top modeling agencies, Storm Model Management.

A glamorous array of Fashion Shows, Audiences with …., Talks, Hosted Dinners and more.

Bespoke shopping experience at the world famous Macy’s New York store.”

https://www.express.co.uk/travel/cruise/703072/Cunard-s-Queen-Mary-2-New-York-Fashion-Week-Zandra-Rhodes

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AIDA CRUISES: “Manhattan skyline backdrop for AIDA Cruises fashion show. SUPERMODEL and fashion show producer Jessica Minh Anh has transformed the AIDA Cruises ship AIDA luna into the perfect stage for a one-off fashion event in New York. With Manhattan as the breathtaking backdrop, the Vietnam-born entrepreneur presented her J Autumn Fashion Show 2016 on the ship's sun deck in the mellow October sunshine.”

https://www.express.co.uk/travel/cruise/724908/AIDA-Cruises-AIDAluna-fashion-show-Jessica-Minh-Anh-Manhattan

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COSTA CROCIERE (CARNIVAL CORP.): “Top Fashion Cruise: quando la moda va in crociera. ... Costa Crociere e con il patrocinio della Camera della Moda Italia. ... in shooting fotografici e defilé organizzati a bordo della nave Costa Deliziosa e nelle escursioni in programma durante la crociera. All’innovativo format moda parteciperanno anche stilisti, fotografi e specialisti del make up e delle acconciature. Durante l’iniziativa sarà anche organizzato un corso di posa fotografica e portamento...In passerella le modelle indosseranno i capolavori di alta moda ...«La collaborazione con Costa Crociere ... offrirà l’opportunità di celebrare la bellezza mediterranea e promuovere la moda made in Italy alla presenza di turisti italiani e stranieri»....Grazie a questa iniziativa, su Costa Deliziosa avremo anche la grande moda italiana, con una proposta davvero unica per una vacanza indimenticabile».”

https://www.borderline24.com/2016/11/22/top-fashion-cruise-la-moda-va-crociera/

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VIDEO:

https://www.youtube.com/watch?v=tBc2Qq2TKhA

https://www.cunard.co.uk/cruise-types/event-cruises/fashion-week/

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Cruises and cinema festivals

EXAMPLES

CARNIVAL CORP.-COSTA CROCIERE: “On board the Costa Mediterranea, is waiting for a trip in the spotlight: the Cruise Film. A four-day short break, departing on i8 May from Savona, who will take you to Cannes on the occasion of the 67th edition of the prestigious festival. For a whole night and a whole day walk along the Croisette in Cannes , experience the magical atmosphere of those days and find yourself in the same location frequented by the international jet set...”

Written by Anna Alemanno on 16/05/2014. Posted in French Riviera, Routes.

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RCI-CELEBRITY CRUISES (Ex Chandris): The Britain & Ireland Film Festival at Sea Circumnavigation Cruise, with David Stratton and Margaret Pomeranz, will be an exciting experience cruising around the British Isles on the luxurious Celebrity Silhouette, including a fantastic selection of films chosen by David and Margaret. The tour includes all sightseeing with admissions and meals as per the itinerary. When on the cruise, you will be looked after by the wonderful Celebrity Silhouette staff. We hope that you can join us…Inverness and Edinburgh, Scotland, including the Royal Edinburgh Military Tattoo; Cork and Dublin, Republic of Ireland and Belfast, Northern Ireland; Liverpool, England; Bruges, Belgium; Amsterdam, the Netherlands.

https://travelrite.com.au/cinematic-tours/film-festival-aug-2017.html

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PRINCESS CRUISES: “Princess Cruises has announced it will bring award-winning film to the seas again this year, as it celebrates the third Travelling Film Festival at Sea on Sun Princess in November. Lovers of cinema will enjoy a selection of high calibre film screenings curated by Sydney Film Festival Director … and hosted by acclaimed film critic … during the ship's six-night roundtrip cruise from Sydney to Tasmania (November 5-11). Featuring top hits of Sydney Film Festival, highlights will include … Also screening: … The floating festival is unique to Princess Cruises and a key part of the cruise line's ongoing partnership with Sydney Film Festival. Richard Kuipers said he was thrilled to be hosting Sydney Film Festival's Travelling Film Festival at Sea. "It's a fantastic program on a fantastic Princess Cruises' ship and I can't wait to welcome all film buffs onboard," Mr Kuipers said. The cruise will also feature a full schedule of activities highlighting the best of Sydney Film Festival, including thought-provoking Q&As with guest speakers, cocktail parties and opportunities to mingle with other movie addicts. "The Travelling Film Festival has been a smash hit, with a festival curation unmatched in the cruising space," Princess Cruises Vice President Australia & New Zealand Stuart Allison said. "It's the perfect opportunity for film lovers to immerse themselves in world class cinema, as well as enjoy a relaxing journey to Tasmania," Mr Allison said.”

https://www.carnivalcorp.com/phoenix.zhtml?c=200767&p=irol-newsArticle&ID=2271226

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Cruises and dance festivals

One of the major reasons that customers chose to attend a cruise is entertainment

Theatre and dance performance combined with art and aesthetic pleasure as well can raise the popularity of a cruise line.

Different companies have invested a lot in dance and theatre performances and the most discussed with positive comments companies are: Carnival, Norwegian, Disney, Royal Caribbean, Cunard Cruise Lines, and Holland America Cruise Lines.

EXAMPLES

COSTA. “Danzare sulle note del tango lasciandosi cullare dalle onde del mare. È quanto propone Costa Crociere rinnovando l’appuntamento con il ‘Festival del Tango ArgdDDDentino’, arrivato alla sua 10^ edizione, per regalare a tutti gli ospiti una settimana assolutamente indimenticabile a bordo di Costa Diadema.”

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P&O Cruises
https://youtu.be/MWH0tYhjeHk

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Cruises and art auctions

EXAMPLES

Carnival, Holland America, Norwegian, Regent and Royal Caribbean are referred as the most well-known auctions in cruise-shipping companies. However, some of these lines have dropped Park West in the past, or have limited them to certain ships or regions. Princess has never used Park West, and some Royal Caribbean ships have dedicated galleries to contemporary artists.

https://www.foxnews.com/travel/2013/09/27/guide-to-cruise-ship-art-auctions.html

Extensive research indicated that even though art auctions have a long history in cruises and also customers always support and love to buy art on-board, but at the same time this process of art auctions has also gain a lot of negative predisposition since “frauds”, overcharged artwork incidents have been recorded, on the other hand auctions are still extremely popular and can also be a good source of revenue for your company. The only thing that is important though is that art consulting and organization is more than necessary in the case of on-board auctions in order to stop this negative preoccupation and move auctions to another cultural and entertaining level. Art auctions have become very popular for cruise-ships the past 20 years, art auctions are appreciated by customers when they have the quality of a gallery or a museum otherwise passengers consider them as an extension of the souvenir shop. Careful curation and organization is necessary.

https://www.foxnews.com/travel/2013/09/27/guide-to-cruise-ship-art-auctions.html

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MSC CRUISES: Customers Review: …”The art auction on the MSC Divina (and soon to be on the MSC Seaside) is run by Dreams Fine Art who have galleries in Miami and St. Maarten. This is not an easy company to research, other than turning up at one of the galleries, which I did at St. Maarten…There was quite a bit of older artwork on our cruise, and I wonder whether it's a clearance outlet for the land galleries. Given that Dreams has zero buyer's premium, and most of the art can be carried off makes it attractive for a flutter (and should earn me some raffle tickets). Compared with other auctions at sea, their bidding seemed fairer, their hammer prices often low. Did I buy anything? No! But I had a good time.”

Posted November 5th, 2016, 05:52 PM. Last edited by PaulnKarl; November 5th, 2016 at 05:54 PM. https://boards.cruisecritic.com/showthread.php?t=2420434

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Activities on board related to the cultural enrichment of the passengers

EXAMPLES

The most successful cruise lines mentioned in this section of cultural enrichment are :

 Azamara Club Cruises ; Program: Guest Lectures

 Cunard Line ; The Program: Cunard Insights

 Celebrity Cruises ; Program: CelebrityLife

 Crystal Cruises ; Program: Creative Learning Institute

 Princess Cruises ; Program: Scholarship@Sea

 Holland America Line ; Program: Explorations

 Oceania Cruises ; Program: Culinary Center and Artist Loft

 Regent Seven Seas Cruises; Program: The Smithsonian Collection by Smithsonian Journeys

 Seabourn ; Program: Seabourn Conversations

 Silversea ; Program: Silver Perspectives

Sources :

 https://www.fodors.com/cruises/101/life-on-board/whats-on-board-the-cruise-ship/best-lines-for-enrichment-programs

 https://www.vikingcruises.com/oceans/why-viking/onboard-enrichment/index.html

 https://www.cruisecritic.com/articles.cfm?ID=217

 VIDEO : https://www.youtube.com/watch?v=htUqhKWmYQk VIKING OCEANS

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Art themed cruises - Cultural excursions

EXAMPLES

“1. Artistic reflections is the theme of Crystal Cruises’ (crystalcruises.co.uk) Gladiators and Empire itinerary, which features an overnight in Venice (a city painted by Turner) and couples visits to renowned museums and galleries in Rome and Florence with art tuition on board.

1. Crystal also offers a Visions and Inspirations sailing from Barcelona to Rome on board Serenity, which includes visits to the Barcelona’s Picasso Museum and the Uffizi Gallery (above) in Florence.

2. Viking River Cruises (vikingrivercruises.co.uk) offers insight into the Impressionists on its Paris and the Heart of Normandy itinerary, which includes two days’ sightseeing in Paris, with excursions to the Louvre, the district of Montmartre and Monet’s home in Giverny.

3. Viking also organises a week in St Petersburg centred on the city’s artistic heritage, with a behind-the-scenes tour of the State Hermitage museum, famous for its collections of Impressionist and Post-Impressionist art.

4. Paul Gauguin ran away to Tahiti, where passengers can discover the landscapes that inspired his art while travelling with Paul Gauguin Cruises (pgccruises.com). There are lectures about the artist’s life, and shore excursions visit Hiva Oa, where Gauguin is buried, and the eponymous Paul Gauguin Museum in Tahiti.

5. One of Turner’s more monumental works is entitled Dido Building Carthage (1815), although he never visited the ancient site in what is now Tunisia. MSC Cruises (msccruises.co.uk) includes excursions to the ruins from Tunis, which is a port of call on a number of its Mediterranean itineraries…”

https://www.telegraph.co.uk/travel/cruises/articles/Cruises-for-art-lovers/

VIDEO: https://www.youtube.com/watch?v=qa2mkCLtk3E

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HAPAG LLOYD: EUROPA 2 art2sea: A cruise devoted to Art. Renowned art experts on board

Exclusive museum visits such as to Whitney Museum of American Art in New York, Collaboration with Weltkunst art and lifestyle magazine, Cruise from Montreal to New York. In partnership with Weltkunst art and lifestyle magazine, Hapag-Lloyd Cruises’ EUROPA2 is offering a cruise highlight for art lovers in September 2016 – featuring the art2sea theme. On board, guests can look forward to lectures and discussions with knowledgeable experts, while on shore there will be guided visits to galleries, museums and exhibitions. On the cruise route from Montreal to New York, guests will also be inspired by the colours of the glorious Indian summer, as well as by the cities on America’s East Coast.

Art is an essential part of the EUROPA 2 concept: the luxury ship has over 800 original works of art displayed on board, some of which have been especially created for specific places on the ship. On the art2sea cruise in September 2016, the subject will be given a whole new dimension. Renowned experts such as …, editor-in-chief of Weltkunst magazine, …, director of the Van Gogh Museum, …, art dealer and art historian, and …, a gallery owner from Hamburg, will hold inspiring lectures and discussions with guests who are interested in art and will provide an exciting look behind the scenes of the international art world. The highlights of the programme include exclusive visits to exhibitions, galleries and museums on shore – for example, to the Whitney Museum of American Art in New York, which reopened at its new location in 2015. The artist …, whose works can be found on the EUROPA 2, will also be accompanying the cruise, along with an on-board artist who will be drawing live portraits. The cruise from Montreal to New York in 2016 is already fully-booked, however, having proved so popular, there will also be an art2sea themed cruise operated in 2017 in collaboration with Weltkunst... Hamburg, … Press Release of 03/09/2016

Other examples:

https://www.iglucruise.com/art-cruises

https://www.celebritycruises.com/onboard-celebrity/cruise-activities-learn

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Designing and handling the on board art museums

EXAMPLE

HOLLAND AMERICA LINE: “Orlando Ashford, Holland America Line's President, said: "Great works of art have always been the centre piece of our onboard decor, and we're excited that this partnership with Rijksmuseum will add some spectacular reproductions to our collection of more than 1,300 pieces fleet wide… Rijksmuseum General Director Wim Pijbes said: "Both Rijksmuseum and Holland America Line are historic brands with proud Dutch heritage…We're grateful that through our new partnership, Holland America guests from around the worlds will be able to experience our impressive collection at the Rijksmuseum at Sea, created by Rijksstudio."”

https://www.express.co.uk/travel/cruise/635240/Holland-America-Line-cruises-partner-with-Rijksmuseum-on-board-entertainment

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MSC CRUISES

“Holland America Line first added the Rijksmuseum at Sea on Oosterdam in April 2016 showcasing reproductions of some of the museum’s famous masterpieces. MSC Cruises is set to showcase masterpieces of classic art, such as original works by Renaissance and Impressionist artists, in an on-board Museum of Culture, on the pair of Meraviglia-Plus ships arriving in 2019 and 2020. Vago said the company is talking to art museums in Florence and the Italian government, The Louvre and Spain’s Prado and others, on collaborating in showcasing their works onboard. Onorato got the idea during a visit to The Louvre in Paris, informed Vago.”

https://www.seatrade-cruise.com/news/news-headlines/the cruise company-s-meraviglia-plus-duo-to-showcase-original-masterpieces-of-art.html

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Reviewing the possibilities to embellish the cruise company’s private island with artworks

EXAMPLES

Different cruise companies have islands (see examples)

 Castaway Cay - The Line: Disney Cruise Line

 Coco Cay- The line: Royal Caribbean

 Great Stirrup Cay- The Line: Norwegian Cruise Line

 Princess Cays - The Line: Princess Cruises

 Half Moon Cay - The Line: Holland America

 Labadee - The Line: Royal Caribbean

 https://www.travelagentcentral.com/cruises/5-reasons-cruise-lines-private-island-are-most-favorite-port

 https://www.cruisecheap.com/cruises/private-islands.html

 https://www.cruisecritic.com/memberreviews/destination-awards/private-island/

 https://www.cruisecritic.com/articles.cfm?ID=1418

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Combining on board technology and art

EXAMPLES

MSC CRUISES: The wide use of technology on board, with the creation and use of the “MSC for Me system” on all the fleet opens new perspectives for the arts on board. Since technology can increase and enrich to the maximum passengers’ comfort and entertainment as well as education there are various aspects of art and technology combined that can assist significantly MSC Cruises which is already innovative in terms of technology.

Various cruise Lines have invested a lot into their technological innovation and in relation to art there are many practices, such as visual and virtual art tours, art-education, even exhibition attendance on board with the assistance of gadgets such as wristbands and collaborations with pillars of technology such as MSC’s with Samsung.

Thus, the enhancement of connection among art and technology for the benefit of the passengers is very easy since MSC Cruises has already established a solid technological background.

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PRINCESS CRUISES, CRYSTAL CRUISES: “Connecting with the passenger. While spectacular customised entertainment options on board continue to dazzle, in-cabin options also provide innovative choices. "Cruisers can expect to see exciting new games, shows and activities on board ships through partnerships that many of the lines are forming with big name brands," says a CLIA spokesperson. Examples include Crystal Cruises' partnership with the USC School of Cinematic Arts which brings "sophisticated movie-making education aboard, enabling guests to create iMovies on their iPads" and all events produced in Princess Cruises' TV studio, from culinary demos to art lectures and late night comedy, as they are beamed into stateroom TVs.”

https://www.ship-technology.com/features/featuremodern-cruising---the-ultimate-customised-in-cabin-experience-4379574/

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Naming ceremony of MSC Meraviglia at Le Havre in France, with the actrice Mrs. Sophia Loren as Godmother

(June 3, 2017).

EURAN European Art Networks provided services of art consulting for the decoration of the passenger cabins, corridors and stairs as well as the crew areas of the vessel. (Number of passengers 5.655. Number of cabins 2.244, incl. 55 for guests with disabilities or reduced mobility).

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Relate

Create

Build

Control

Design

Invent

Invest

Produce

Show

Strategise

Vision