Scale existing responsible fashion models
The call supports existing businesses, pilots, initiatives or proven concepts ready to be developed, deployed or scaled.
NEB Academy · Fashion Shift
EURAN AD2D — FASHION SHIFT
Call closure date · 2026-08-31, 17:00 CESTCOUNTDOWN
01 · What the call wants
The opportunity in brief
Build multi-actor collaboration
Projects must bring together complementary actors across the fashion value chain and work across eligible European countries.
Advance circular, regenerative and responsible fashion
The proposition should move beyond fast-fashion models and translate New European Bauhaus values into viable business practice.
02 · What EURAN proposes
ART-DERIVED DESIGN → RESPONSIBLE FASHION
EURAN proposes to connect its existing art-and-design product ecosystem, visual authorship and COS™ methodology with a European fashion-value-chain consortium. The objective is not to create another fashion collection, but to develop and scale a responsible model in which artistic creation, design, production, distribution and circular practices are connected. Existing products and prototypes provide a starting asset base; the consortium would determine the appropriate fashion-market pathway, testing and scale model.
03 · Why EURAN
Relevant foundations already exist
Art & Design 2day
A large existing body of art-derived design propositions and products provides a real-world creative and commercial starting point.
COS™ instruments
EURAN's authored cultural and strategic instruments can frame the relationship between creative value, design decisions and responsible business development.
Cross-industry experience
EURAN works across art, design, tourism, hospitality, maritime and other environments, useful for developing a transferable European model.
04 · Who EURAN is seeking
Defined capabilities — not symbolic association
Fashion value-chain partner
A legally established organisation active in fashion, textiles or apparel: design, production, sourcing, branding, retail, circular services, recycling or related activity.
Circular / responsible-fashion specialist
Expertise in repair, resale, rental, recycling, traceability, materials or other practical circular mechanisms.
Market and deployment partner
An organisation able to test, distribute, commercialise or replicate the resulting model in a European market.
Research / innovation partner
Where required by the final consortium design, expertise in business-model development, sustainability, materials, consumer behaviour or impact assessment.
05 · Why this is interesting
A concrete opportunity for participants
Participants gain a concrete opportunity to connect an existing fashion, circularity or market capability with an authored artistic/design proposition and a European consortium. The strongest partners will bring something operational that can be tested, measured and scaled — not simply an interest in the subject.
Express interest → discuss relevance, eligibility and role → form the appropriate team.
06 · Participation
Start with a conversation
Expression of interest does not constitute partnership. No organisation is presented as a partner until eligibility, role and participation have been discussed and agreed.