Operationally demonstrated baseline
The application must evidence a solution already demonstrated in an operational environment and define a credible pathway from TRL 7 toward TRL 9.
EIT Culture & Creativity · Innovation Projects
EURAN — ART-TO-DESIGN SYSTEM™
Stage 1 closure date · 2026-10-30
COUNTDOWN
01 · What the call wants
A Fashion innovation entering at TRL 7 and progressing toward market deployment
IP, market and regulatory pathway
Stage 1 develops the Business Development Plan around ownership and licensing, regulation, customer validation, production economics and commercialisation.
Fashion sector focus
EURAN enters through Fashion. The pilot addresses digitalisation, competitiveness and responsible low-inventory production rather than presenting a cross-sector platform as the funded product.
02 · What EURAN proposes
FASHION PILOT · RIGHTS, PROVENANCE, CONFIGURATION, PRODUCTION & COMMERCIALISATION
The ART-TO-DESIGN SYSTEM™ is the operating method; Fashion is the Stage 1 product focus. The pilot begins with authored works by Alexandre Mimoglou and Maria Papafili and connects them to a controlled fashion/textile workflow: rights and provenance records, digital configuration, responsible production choices and market deployment.
The existing EURAN configuration-to-production chain provides the operational baseline. Stage 1 does not pretend that every proposed system layer is already complete; it defines, tests and structures the business-development path needed to turn that baseline into a repeatable, rights-aware fashion innovation.
03 · Why EURAN
Authored IP, working production logic and industrial precedent
Alexandre Mimoglou · SPACE
Alexandre Mimoglou's contemporary authored work provides one directly controlled corpus for the Fashion pilot and its provenance records.
Maria Papafili
Maria Papafili's original collections provide a second living-artist corpus for licensing, attribution and product development under a defined rights structure.
Art-to-textile since the 1980s
The method has a historic industrial precedent in Alexandre Mimoglou's textile work commercialised through Knoll International Europe. This establishes lineage and delivery credibility; the current TRL claim must still rest on present operational evidence.
Configuration → production → fulfilment
EURAN already operates a digital configuration and print-on-demand workflow capable of moving selected designs into physical products and fulfilment.
2,200+ existing configurations
The wider catalogue demonstrates product-configuration capacity at scale, but it is not the funded innovation. Stage 1 concentrates on a focused authored Fashion pilot.
From design to real-world deployment
EURAN's wider production history demonstrates long experience converting artistic direction into specifications, production, quality control and delivered physical outcomes.
04 · What Stage 1 develops
A working rights-aware and responsible Fashion pilot
Rights & provenance register
The pilot is designed so that each selected work carries authorship, source, rights status, reproduction permissions and product-use conditions. Stage 1 structures and tests the first working register for the focused pilot corpus.
Authored product line
A focused set of fashion and textile applications will be selected from the two living-artist corpora and used to test attribution, configuration, pricing and market response.
Responsible production plan
Stage 1 will define substrate criteria, an appropriate European print/conversion route, inventory-minimisation rules and a practical approach to leftovers, returns or take-back where feasible.
Commercialisation pathway
The Business Development Plan will define target customers, pricing, licensing, sales channels and the profile of the mandatory Stage 2 commercialisation partner.
GEDI and creator governance
The pilot will define transparent authorship, attribution and licensing practices and integrate Gender, Equality, Diversity and Inclusion considerations into creator participation and market deployment.
Stage 2 financing
The Stage 1 plan will map the required co-financing and Revenue Sharing Agreement implications before any Stage 2 commitment is made.
05 · From Stage 1 to market deployment
One Fashion pilot first — broader replication later
The funded Stage 1 proposition remains within Fashion. Interiors, hospitality, architectural surfaces, the wider artist network, the Stockholm archive, public-domain masterworks and EURAN XPO™ remain outside the core pilot. They may become later replication or commercialisation routes only after the Fashion system is evidenced and market-ready.
The Stage 2 direction is a compact consortium led by the Stage 1 applicant with a commercialisation partner such as a responsible textile manufacturer, converter, distributor or licensing/market-access operator, plus an optional third participant where justified.
The innovation is not another catalogue. It is a repeatable, rights-aware route from authored art to responsible Fashion products and measurable market deployment.
06 · Participation
EURAN — ART-TO-DESIGN SYSTEM™ · Fashion Pilot is being structured for Stage 1
The concept is being prepared for the 30 October 2026 submission. The final applicant vehicle and legal-form eligibility are being verified before submission. Stage 1 concerns the innovation system and Business Development Plan; it is financially and operationally separated from the 12 October Shape proposal, which concerns venture execution and commercial acceleration. No activity or cost is intended to be funded twice.