For-profit venture
The supported venture must satisfy the call's legal and financial eligibility requirements. EURAN's final applicant vehicle and legal-form eligibility are being verified before submission.
EIT Culture & Creativity · Shape Acceleration
EURAN — ART2FASHION™
Call closure date · 2026-10-12
COUNTDOWN
What the call wants
Commercial acceleration of a creative venture with real market evidence
Early market traction
The application must evidence real customers, pilots or initial revenues. Catalogue size alone is not treated as traction; customer and transaction evidence is being assembled separately.
Market-driven and IP-leveraged
The venture must present a focused offer, a defined customer route and a credible intellectual-property position capable of supporting growth.
What EURAN proposes
AUTHORED ART INTO A SCALABLE FASHION & TEXTILE OFFER
ART2FASHION™ — Solution 1 begins exclusively with artworks created by Alexis, the artist identity of Alexandre Mimoglou. Alexandre Mimoglou then acts in his distinct professional capacity as designer and entrepreneur, transforming his own artistic work into a focused fashion and textile offer. The immediate venture is deliberately narrow: a coherent authored collection developed for commercial validation, customer acquisition, licensing and repeatable production.
A much wider EURAN configuration library already exists, with more than 2,200 art-derived product configurations. For Shape, that library is treated as supporting infrastructure rather than the funded product itself.
Why EURAN
Authorship, product capability and a proven art-to-design lineage
Alexis · original artistic corpus
Alexis is Alexandre Mimoglou's artist identity. His SPACE works, drawings, paintings and wider original visual production provide the artistic source material for Solution 1.
Alexandre Mimoglou
In Solution 1 Alexandre Mimoglou is both the designer who transforms Alexis's artworks into new products and the entrepreneur who structures production, distribution, licensing, partnerships and company growth. Maria Papafili and other artists belong to Solution 2, not to this first venture.
Knoll International Europe
EURAN's founder translated art into textile and design applications in the 1980s, including a textile collection commercialised through Knoll International Europe. This is method-origin evidence, not current traction.
Digital configuration
EURAN already operates a large online configuration library showing its ability to translate visual works into repeatable product formats.
On-demand production
The existing workflow connects digital product configuration with print-on-demand production and fulfilment. Independent customer and revenue evidence is documented separately for the Shape application.
One first market
Shape focuses on the authored fashion and textile offer. Wider applications in interiors, hospitality, maritime and other sectors remain outside the funded first-market scope.
The venture
One offer · one first market · one scaling plan
Authored capsule collection
A tightly curated selection of fashion and textile products derived exclusively from Alexis's original artworks and adapted into design by Alexandre Mimoglou provides a clear offer for market testing and customer acquisition.
Direct sales and selective B2B
The initial route combines direct sales with a limited number of qualified B2B licensing or specification opportunities rather than attempting to address every EURAN market at once.
Low-inventory production
On-demand production supports testing and international fulfilment while limiting conventional inventory exposure during the venture-acceleration phase.
Why this matters
Turn an authored design capability into a focused commercial venture
The Shape proposition is not a heritage archive, a public-domain merchandise programme or a broad cross-industry platform. It is the commercial acceleration of Alexis's art transformed into design by Alexandre Mimoglou , supported by EURAN's existing configuration and production capability. The application concentrates on product-market fit, customer acquisition, licensing, commercial execution and investment readiness.
ART2FASHION™ turns authored art into a focused fashion and textile venture — then scales what the market validates.
Application
EURAN — ART2FASHION™ is being prepared for Shape Acceleration
The Shape work plan is commercially distinct from the 30 October Innovation Projects proposal: Shape concerns venture execution and market acceleration, not the funded development of the Art-to-Design innovation system.
Commercial Renaissance
FROM PERSONAL CREATIVE HISTORY TO A NEW DESIGN COMPANY
Solution 1 is personal by design. The artistic source is Alexis alone. The transformation, product development, industrial design and commercial direction are led by Alexandre Mimoglou. The historic Knoll International Europe textile collection is the strongest industrial precedent, but the future venture does not depend on Knoll or any single partner.
Initial validation can use print-on-demand and distributed production, supported by prior experience with international e-commerce and country-specific marketplace operations. Successful lines can then progress toward specialist European textile production, licensing and industrial manufacturing.
The commercial horizon extends from direct and marketplace sales to selected department stores, hotel groups, cruise fleets, superyachts, real-estate developments and private aviation. These are scaling routes, not simultaneous funded activities under Shape.
OPERATION RENAISSANCE
ART2FASHION™ — PERSONAL CREATIVE & ENTREPRENEURIAL RENAISSANCE
Solution 1 has one artistic source and one designer-entrepreneur: Alexis creates the art; Alexandre Mimoglou transforms it into design and builds the company. This project expands Alexandre's established creative capital into a focused commercial venture.
EU Call Universe
Shape is used for venture acceleration, market traction, commercial execution, internationalisation and investment readiness around Alexandre's own art-to-design business.
Commercial Universe
The company can sell directly, use global marketplaces, license designs, develop B2B capsules and expand toward retail, hospitality, cruise, superyachts, real estate and aviation. The commercial operation does not wait for grant results.
Operation Renaissance 2026–27.
This initiative forms part of EURAN’s wider Global Growth architecture linking selected European cooperation with independent commercial development.
OPEN OPERATION RENAISSANCE →
CONNECTED EURAN INFRASTRUCTURE
THIS OPERATION DOES NOT STAND ALONE
The European proposal is one accelerator inside a wider commercial and intellectual system.
Operation Renaissance 2026–27
Master architecture: eight EU operations, eight commercial routes.
EURAN Projects
The project inventory connecting concepts, pilots, clients and European cooperation.
Constellation
EURAN's active intellectual platform from which selected concepts develop into projects and ventures.
Industries
SEA · LAND · SKY deployment environments and sector-specific commercial routes.
EURAN XPO™
Physical, hybrid and virtual cultural deployment across industry environments.
Art Production Systems™
Technical production, prototypes, manufacturing, quality control and deployment.
EURAN NEXT · GLOBAL GROWTH
One capability inside a wider growth architecture
This page forms part of EURAN's expanding portfolio of artistic, design, technical and professional capabilities. Selected capabilities can progress through direct commercial deployment, research and European cooperation, or both — according to the project.