EURAN Pilots: Permanent Projects
Tangible Proofs-of-Concept for Unlocking New Dimensions of Luxury
Pioneering Real-World Activations
Our pilot projects are tangible, real-world proofs-of-concept. They are designed for immediate, actionable implementation in collaboration with visionary partners. By blending art, design, and 'phygital' innovation, these pilots demonstrate the transformative power of our approach across key luxury sectors, providing concrete and measurable results.
Each pilot provides a clear framework for demonstrating value and impact on target audiences, proving that visionary concepts can be brought to life in a strategic and impactful way.
The Art of Integration: Flexible FFnE for Impactful Pilots
A core component of our pilot programs involves the strategic integration of FFnE (Furniture, Fixtures, and Equipment). This extends beyond conventional furnishings to include curated artworks and bespoke design objects that are meticulously tailored to each project's unique vision and space.
For these pilots, we can feature a diverse range of high-quality items, from sculptural elements and designer accent lighting to luxurious soft furnishings. We also leverage our capability to create exclusive, art-derived products such as custom bath and window treatments, specially designed area rugs, decorative pillows, and even high-end, branded apparel (like t-shirts and swimwear), all powered by our Print-on-Demand (POD) capabilities.
These items transform spaces into immersive brand experiences and open new avenues for revenue generation and brand extension. Our projects draw from EURAN's extensive art and design ecosystem, which includes iconic masterpieces from art history and original creations by EURAN's founders and art derived, printed on demand, products. Furthermore, the rich insights from our 415 "Art & Design 2day" newsletters can provide compelling narratives and content for these integrated experiences. You can explore more about our integrated art and design approach here.
The specific selection and quantity of FFnE for any pilot will be determined in close consultation with the project's stakeholders, and critically, will be proportional to the agreed timeframes and allocated budget, ensuring an impactful yet feasible implementation that aligns with your specific goals.
Our Two Foundational Approaches to Space & Experience
1️⃣ Operational Demonstrators – Cultural Journeys in Luxury Environments
- Bring art and design directly into high-end travel settings: superyachts, cruise ships, luxury real estate, hotels, private jets, airport lounges.
- Connect travelers with curated, meaningful cultural content — locally rooted, globally resonant.
- Create immersive phygital experiences, combining physical presence with storytelling through AR, holograms, digital media, responsive design, and live interpretation.
2️⃣ Construction Demonstrators – Spatial Testbeds for the Future of Interiors
- Develop temporary prototype interiors and demonstrator mock-ups in real-world locations: cruise, yachting, hotel, villa, airport, and luxury retail environments.
- Test how space can adapt to mood, presence, and meaning through responsive materials, digital overlays, and cultural narratives.
- Collaborate on small-scale architectural insertions, tech-enhanced surfaces, or sensorial installations.
- This is not a commercial construction process, but a shared experimental framework for artists, technologists, designers, and spatial thinkers.
Why Both Sides Matter Together
We believe the future of luxury is not just aesthetic or digital — it is experiential, cultural, and integrated.
Our pilots explore how spatial environments can become living narratives, shaped by human experience, technological depth, and cultural meaning.
By pairing Operational Activations with Construction Prototypes, we connect vision with practice — bridging concept and reality, inspiration and application.
Our Pilot Programs
Cruise Industry: Phygital Pilots
Redefining passenger experiences with customizable art cabins, immersive digital exhibitions, and integrated phygital access at sea.
Learn MoreCruise Industry: Digital Pilots
Enhancing journeys with personalized in-cabin digital art, interactive cultural content, and dynamic digital displays at sea.
Learn MoreHotel Industry: Phygital Pilots
Transforming guest stays with art-curated rooms, immersive phygital lobbies, and art-derived luxury retail experiences.
Learn MoreHotel Industry: Digital Pilots
Elevating guest experiences with dynamic digital art, interactive cultural hubs, and personalized digital content in rooms.
Learn MoreSuperyachting: Phygital Pilots
Elevating ultra-luxury at sea through bespoke art and design integration, creating immersive, multi-sensory environments.
Learn MoreSuperyachting: Digital Pilots
Accessing exclusive virtual art galleries and personalized digital cultural experiences aboard through cutting-edge displays.
Learn MoreMarina Industry: Phygital Pilots
Elevating waterfront luxury through bespoke art installations, dynamic digital galleries, and integrated cultural gateways.
Learn MoreMarina Industry: Digital Pilots
Positioning marinas as modern cultural hubs with interactive digital art displays and dynamic lifestyle information.
Learn MoreReal Estate Industry: Phygital Pilots
Visualizing future luxury living through interactive art & design showcases that blend physical aesthetics with digital engagement for buyers.
Learn MoreReal Estate Industry: Digital Pilots
Showcasing properties with interactive digital art, virtual tours, and personalized design visualizations for prospective buyers and investors.
Learn MoreLuxury Industry: Phygital Pilots
These phygital pilots help luxury brands integrate their products into immersive, art-driven environments for measurable brand elevation and customer engagement.
Learn MoreLuxury Industry: Digital Pilots
These pilots enable luxury brands to showcase products in immersive digital environments, in order to test new product lines, and strengthen brand narratives with minimal physical investment.
Learn MoreTechnology Industry: Phygital Pilots
Technology companies can partner on our phygital pilots to test and showcase their innovations within real-world luxury settings, gaining validation and market exposure.
Learn MoreTechnology Industry: Digital Pilots
Showcasing properties with interactive digital art, virtual tours, and personalized design visualizations for prospective buyers and investors.
Learn MoreHow to Get Involved
You can get involved in one or more of the following ways:
- Host or Sponsor: Offer your venue, brand, or client platform as a live site for an activation or prototype installation.
- Contribute a Demonstrator: Submit a short concept brief or visual mock-up of your proposed contribution (installation, design element, software layer, interactive content, etc.).
- Collaborate on Media, Research, or Documentation: Help us capture, reflect, and amplify what emerges from these experiments — through articles, video, academic work, or live dialogue.
Next Steps: Activate Your Vision
We are actively seeking visionary luxury brands and property owners ready to launch unparalleled experiences. Let's collaborate to bring a pilot to life.
Contact us today to schedule your complimentary strategic consultation.