The Hour of Greece
BOOT Düsseldorf 2026 Overview & Activation
Independent activation by EURAN European Art Networks
Curated by Alexandros Mimoglou
The Hour of Greece is a synchronized visibility campaign open to every exhibitor at BOOT Düsseldorf with business ties to the Greek market. By uniting international shipyards, designers, charterers, and service providers under a shared cultural signal, the project unveils the true magnitude of Greek influence across the global maritime industry.
This collective action creates a powerful, unified narrative, demonstrating that Greece is both a world-class destination and a fundamental pillar driving the global yachting industry.
The Horizon of Sea and Light
An atmospheric visual loop that unifies participating stands through a shared Mediterranean horizon.
Activation Protocol
I. Universal Signal
Exhibitors display the shared visual identity to highlight their active partnerships and successful business operations within the Greek market.
II. Synchronized Pulse
A coordinated atmospheric loop of the project's visual horizon across participating stands, creating a vibrant, fair-wide presence.
III. The Influence Window
A dedicated daily 60-minute interval where participants showcase their expertise and forward-looking projects in the Greek sector.
IV. Strategic Mapping
Photographic documentation of participating stands to produce a global report celebrating the extensive reach of the Greek maritime industry.